What we're consuming
red-licorice Street Tucker

Catalog of food found on the streets of NYC. +1 for use of the word "Tucker."

Patriots Back to work wear

Amerika (courtesy John Winterkorn)

2000 years? Off the Grid

Eric Valli spent 3 years photographing people who 'live light on the earth'.

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Archive

Five Questions and One Link with Unpakt

This installment of Five Questions and One Link requires full disclosure: Undercurrent worked with Unpakt to help conceptualize the product and place the key creative and technical partners. But regardless of our personal connection, Unpakt is the disruptive kind a startup we always admire. With the goal of bringing transparency, simplicity and accurate pricing to the arduous process of moving, the service lets users search, compare and book movers online. Daniel Cooke, General Manager of Unpakt, took on this batch of questions.

1) In 140 characters or less, what problem is your company solving?

Finding a great mover and getting pricing is a time-consuming, difficult process. Unpakt is a digital service that makes it fast and easy.

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Happy Holidays!

Wishing you a prosperous New Year and an ever better future from the Undercurrent family. See you next year!

The Agony and the Ecstasy

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I recently co-ran workshops at a couple of graduate schools in Stockholm. At the end of one of the sessions, a series of questions from the students evolved into one of the themes of the day: Knowing when your work is finished is one of the most valuable skills.

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Five Ways To Kill It With Content

Making online content that people not only want to consume, but want to share with their friends, talk about at parties, and remember for more than five minutes, is the ultimate Internet challenge. Here are some tips for creating a strong brand presence with online content, and where to look for inspiration.

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The Hardware Startup Movement

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A return to making things. —A return to making things.

An influx of new technology has made hardware startups far more attractive and less daunting to new entrepreneurs. Get ready for the next wave of startups that manipulate atoms instead of bits.

In light of Internet Week and Walkabout NYC, Undercurrent’s office has been buzzing about local startups. The roster of tech startups that are opening their doors on 5/18 are a familiar ilk: SaaS companies, apps, and e-commerce sites.

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