Welcome to Five Questions and One Link, a new feature that gives a quick look inside some of the most interesting startups. This week we’re talking to Neil Baptista, the founder and CEO of Riffle, a new social web app that helps users discover great books. Read on and see below for a special link to jump the beta queue and join the community.
1) In 140 characters or less, what problem is your company solving?
Riffle is the future of book publishing. Connecting readers with books they’ll love, anywhere they’d like to read them.
A little over a week ago the President & CEO of Allen Edmonds, Paul Grangaard started a Q&A thread on Reddit, one of the more interesting things I’ve seen a brand do in a while that didn’t follow the typical pattern we see brands following on the internet today.
It was smart for a couple of reasons. The first is that he connected with a network of people who are already passionate about menswear. There are a plenty of groups like this online, but a subreddit made sense in this instance because you can communicate immediately with a subset of people with a focused interest; no audience or status required. Read more
With the death of passive audiences, age-old brands are seeing their lives flash before their eyes. Today, no outrageous claim goes unchallenged, no gaff remains unmocked, and no bad corporate behavior occurs without uproar. The protectors of corporate reputations feel bombarded on forums, Twitter, Facebook, and any other medium supporting online conversation. And their PR campaigns, poorly produced content and advertising fail to make a dent. Lately, many corporations have turned to their employees to represent their brand in places where only a human can. Read more