The purpose of prototyping is to eliminate waste, whether that is time, money, or risk, in order to quickly prove the viability of an idea. The process is similar to the scientific method: a prototype is an experiment, and the idea you are exploring is the hypothesis you want to test. Unlike a scientific experiment, however, prototyping a product has the ultimate goal of creating a specific valuable outcome: a viable business.  Read more

The world is accelerating, and the distance between idea and execution is dramatically shrinking in terms of time, cost, and complexity. Someday soon we will be able to move near-instantaneously from idea to execution. While this may seem a little Star Trek-ish, already technologies like 3D printers and processes like rapid prototyping are chipping away at the divide between idea and execution, between the digital and physical.

We wanted to know just how far off are we from having our very own Star Trek Replicator (one Earl Grey tea, please), so we took one concept from idea to working prototype as quickly as we could. This is how we created the Fridge of Tomorrow.
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