Tag: mobile

Hunting For Consistent Engagement With Mr. Porter

Looking for engagement high and low —Looking for engagement high and low

Mr. Porter has set the proverbial bar high for online luxury retailers, so I had expectations of greatness when the Mr. Porter Global Treasure Hunt made its way to New York City last week. What was delivered, however, was a less than stellar experience that reveals some lessons about delivering a consistent digital experience online and off.  Read more

Hulu, It’s Your Move

Internet TV on your TV —Internet TV on your TV

It’s been a bumpy year for streaming entertainment. The players that established the space on upstart momentum have been faced with the harsh realities of their chosen business model.

First, the Netflix meltdown. While speculation about what actually happened behind the scenes persists, one thing is clear: this streaming gorilla lost some major steam in 2011 and may have permanently damaged its otherwise stellar reputation with customers and shareholders alike.

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