This installment of Five Questions and One Link requires full disclosure: Undercurrent worked with Unpakt to help conceptualize the product and place the key creative and technical partners. But regardless of our personal connection, Unpakt is the disruptive kind a startup we always admire. With the goal of bringing transparency, simplicity and accurate pricing to the arduous process of moving, the service lets users search, compare and book movers online. Daniel Cooke, General Manager of Unpakt, took on this batch of questions.
1) In 140 characters or less, what problem is your company solving?
Finding a great mover and getting pricing is a time-consuming, difficult process. Unpakt is a digital service that makes it fast and easy.
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The internet is the networked market of the digital age, yet few brands truly succeed in building customer relationships there, principally because many see the internet as an opportunity to market at their customers, rather than as a market place where they can get to know them better. There are three key areas brands should pay attention to in developing this firm handshake online. Read more