“This new report says our social brand health and Facebook IQ are at a two out of ten. We need to do something – now!” This is obviously an exaggeration. But doesn’t it sound a little familiar?
Americans spend as much time online as they do watching TV, and 23% of that time is on social networks, according to Forrester and Nielsen. Brands feel an urgency to capitalize on this behavior and the copious amounts of data generated by it. Many companies view analyzing data about social behavior as a key growth area; as a result, a variety of services, social metrics, and indexes of social business are popping up. Read more
How does the revenue per person generated by Facebook and Google compare with a real internet giant? Read more
Hiding content behind a “Like-wall” is killing the value of a Facebook Like. In pursuit of accumulating as many Likes as possible, many brands (including big names like Oreo, Red Bull, and Angry Birds) are making it compulsory to click the blue thumbs-up in order to access content. In doing so, these brands are eroding the value of the Like and damaging their own social presence.
Likes are valuable as a measurable demonstration of consumer interest – no matter how superficial, imperfect, or imprecise that measure might be. Proposed as campaign goals and reported by social media monitors, many see Likes as a form of brand equity, created by the connections between brands and their fans. Likes are public proclamations of affinity that, in volume, boost the public reputation of brands, so it makes sense that a higher number might correlate to greater brand value. Read more
The Facebook S-1 filing provided the first detailed look into the finances and workings of the social networking giant. Estimates about the forthcoming IPO suggest the company will be valued somewhere in the vicinity of $75 Billion dollars. Undercurrent Strategist Joanna Beltowska took a look at what that sort of money could buy you, and put together the neat chart below.