Say hello to Kindara, a mobile fertility app that helps women manage their reproductive health and navigate the complexities of modern day pregnancies using their own data and personalized support. We sat with Co-Founder, Williams Sacks, to talk about what’s next for Kindara and the key learnings they’ve made in their growth, so far.

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How much of the story does your social data really provide? We’ve discussed previously the challenges rich data tools pose for understanding the social space. There are a multitude of data points available and just as many data providers, each of whom is ready and willing to fill your inbox with reports, data, and charge you a retainer for monitoring. As you probably realize by now, asking the right question is just as crucial as getting the right data. Equally important, however, is having some way to validate the data you get – validation is what moves you from statistic to insight, what moves you from just knowing something to truly understanding. Read more

Mr. Porter has set the proverbial bar high for online luxury retailers, so I had expectations of greatness when the Mr. Porter Global Treasure Hunt made its way to New York City last week. What was delivered, however, was a less than stellar experience that reveals some lessons about delivering a consistent digital experience online and off.  Read more

If you’re reading this, you know that digital technology has changed things. You know that in a single year, humans create more information than they have in all of history up to that point. You know that your customers are inundated with more information than their brains can handle.

And yet, you (or someone around you) thinks of the competition in a primarily direct way. Look at a tracking report. Which companies are included? Probably those companies that make exactly what you make, and go after exactly the same target.

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