Making online content that people not only want to consume, but want to share with their friends, talk about at parties, and remember for more than five minutes, is the ultimate Internet challenge. Here are some tips for creating a strong brand presence with online content, and where to look for inspiration.
Traditional magazines have momentum on the iPad. Hearst and Conde Nast each report about half a million subscribers across their magazines, and both expect to surpass a million subscribers by the end of the year.
This momentum isn’t sustainable. While print magazine subscriptions continue to hold strong, magazine publishers cannot expect a comparable revenue stream from tablet subscriptions.
That’s because magazines’ initial success on the tablet parallels the same circumstances in the early days of the web. 15 years ago, traditional magazine sites were part of the back-bone of web content; the future seemed promising.
We all know why Instagram is great: The smart design and welcoming interface hook you from the first visit. The filters make photos from rank amateurs look awesome. And they get sharing right with private accounts that make it easy to control who sees your pics. (Confidential to Mark Zuckerberg: Please don’t screw up our favorite platform!) The only downside is sometimes you wind up in the uncomfortable position of unfollowing friends who don’t get proper Instagram etiquette. So here’s a word to the wise with ten reasons I’ll drop you from my feed. Read more
I’ve noticed that more and more of my daily content is coming from brands. While brands still compete with web media publishers, bloggers, newspapers, TV, and millions of other content creators (like me) for attention, I’m thinking that the future for brand-created content is pretty rosy. Here’s why. Read more
YouTube is betting large on original programming, throwing dollars at both established YouTube producers and successful television producers. Disney-ABC is on board to develop original content. CSIcreator Anthony Zuiker is involved. Can YouTube reinvent television, again?
While manufacturers revealed countless Internet-enabled TV sets at this year’s Consumer Electronics Show (CES), YouTube’s VP of Global Content Robert Kyncl announced the Internet-streaming giant wants to remake the online video world to look more like television. In 2011 the service announced a $100 million investment in original content, targeted at studios and big name creators as well as home-grown YouTube stars. At CES, Kyncl confirmed YouTube’s vision of a future that goes beyond cat videos, and involves curating a hundred or so channels of professional content targeted at niche audiences. In short, YouTube wants to remake its streaming video service to look like the cable world.