Five Questions and One Link with Riffle
Welcome to Five Questions and One Link, a new feature that gives a quick look inside some of the most interesting startups. This week we’re talking to Neil Baptista, the founder and CEO of Riffle, a new social web app that helps users discover great books. Read on and see below for a special link to jump the beta queue and join the community.
1) In 140 characters or less, what problem is your company solving?
Riffle is the future of book publishing. Connecting readers with books they’ll love, anywhere they’d like to read them.
2) If you could travel back in time, what would you do differently?
Personally, travel internationally for a year after high school rather than waiting until I was 28.
3) What do you think your company will look like in one year?
We’ll still be a bustling newcomer, but the vanguard of the publishing world and a fountain of amazing books.
4) What’s the one piece of advice you’d give an aspiring entrepreneur?
Never discount the incumbent.
5) When was your last pivot?
In February 2012, we figured out Riffle. It wasn’t an epiphany, but really the result of a rigorous adherence to lean startup methods. Now we’re like Kareem making a sky hook.
One Link:
Obviously, rifflebooks.com, but also, for a little fun, I still get a laugh over this skit.
Special for our readers: jump the queue and get immediate access to Riffle here.
