Traditional magazines have momentum on the iPad. Hearst and Conde Nast each report about half a million subscribers across their magazines, and both expect to surpass a million subscribers by the end of the year.
This momentum isn’t sustainable. While print magazine subscriptions continue to hold strong, magazine publishers cannot expect a comparable revenue stream from tablet subscriptions.
That’s because magazines’ initial success on the tablet parallels the same circumstances in the early days of the web. 15 years ago, traditional magazine sites were part of the back-bone of web content; the future seemed promising.