The triumph of digital is practically complete. Now is a moment when digital competency – or the knowledge, know-how, and understanding necessary to make effective moves in the contemporary era – has moved beyond specialized organizational pockets and boutiques and is moving throughout entire organizations. The spread of this knowledge is not complete by any means, but our clients today are, by leaps and bounds, better prepared and more knowledgeable about how to navigate the landscape and confront the changes to business and culture that digital tools have wrought.
This triumph of digital means more than knowing how to make the most out of social media or whether to let personal devices onto your IT system. As Aaron points out in his letter commemorating Undercurrent’s fifth anniversary, digital has moved beyond status as a set of tools or platform-specific solutions to problems. “Digital isn’t a place,” he writes, “It’s not even a pace. It’s an operating system. A method of dealing with the most complex and rapidly changing dynamics we’ve ever experienced.” Approaching problems from a digital worldview requires more than creating new tools to solve problems. It requires designing systems that respond to the ways our assumptions, behaviors, practices, sensibilities, expectations, and processes of meaning making have changed. Read more