Acquisition is a high-waste profession. A million offers will often lead to a just a few acceptances.

Conversion rates in the single digits are industry standard. Marketers make 1 in every 100 free-throws. Welcome to the big leagues.

I think we can up our game by focusing on customer service.

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Entering a boxing match seems like a ridiculous proposition considering the glaring risks it poses to your health. So, why are so many fighters convinced that it is a good decision? Read more

With the death of passive audiences, age-old brands are seeing their lives flash before their eyes. Today, no outrageous claim goes unchallenged, no gaff remains unmocked, and no bad corporate behavior occurs without uproar. The protectors of corporate reputations feel bombarded on forums, Twitter, Facebook, and any other medium supporting online conversation. And their PR campaigns, poorly produced content and advertising fail to make a dent. Lately, many corporations have turned to their employees to represent their brand in places where only a human can.  Read more

On a closed course in Brooklyn, the Department of Transportation (DOT) is testing a fleet of cars that can’t crash into each other. At the same time in Hokkaido, Nissans traveling down slippery mountain roads know when and where other Nissans have spun out or applied their anti-lock brakes. And tucked away at BMW’s test tracks in Stuttgart, motorcycles are predicting weather, avoiding intersection collisions and coordinating turns across oncoming traffic.

Each of these examples relies on a vehicle-to-vehicle (V2V) network where cars speak to each other through sensors and short-range communication devices. In short: talking cars. But not of Knight Rider’s cybernetic-supercar ilk; a V2V network is more like Facebook for traffic — a public square where surrounding cars become your “friends” and everyone on the same highway becomes your “network.” Read more