It’s a new season. Let’s reinvent the NBA Slam Dunk Contest.
We miss great dunks. Underwhelming talent over the last 10 years leaves fans nostalgic for the likes of Doctor J, Spud Webb and Michael Jordan.
We took a look at the advanced metrics dating back to the Dunk Contest’s original inception to confirm our suspicion: talent is declining year-after-year.
We don’t want no scrubs. We want LeBron, Dwight, Blake and Durant competing for the title. But the NBA is a business. Big name stars want to get paid. During last year's All-Star weekend, NBC Sports asked Lebron James why he doesn't participate:
Lebron: It’s just not me, I’m not a dunk contest type of guy...I’m an in-game dunker. I kind of improvise during the game. But, I don’t know. I’m not for scoreboards and all that type of stuff.
NBC Sports: But if they offered the winner a million dollars?
Lebron: Then I’d reconsider. Wouldn’t you?
Dear NBA, let’s make this a reality.
A new kind of dunk contest - for the fans, by the fans: let’s crowdfund a million dollars to incentivize the most elite NBA stars to participate. Like a true marketplace, fans would receive merchandise, insider benefits and exclusive experiences for backing the campaign, not to mention the most iconic Slam Dunk Contest of our generation.
Some may ask, “Don’t these players make enough money already?” Yes, they do. But we’re willing to dish out a few bucks each to see the best product available. More importantly, we also have the opportunity to do some good - anything raised above the $1 million fundraising goal would be donated to charity.
While awesome for the fans and participating players, this is also in the NBA's interests. Crowdfunding is a better form of social marketing. If executed correctly, this will be the most talked about event in NBA history.
Would you pay $10 for the most iconic dunk contest in NBA History?