Aaron Dignan
Founding Partner, CEO
Aaron manages the day-to-day operation of Undercurrent. His relentless enthusiasm for building a culture of overachievers sets the tone for our team.
Clay Parker Jones
Executive Strategy Director
Clay co-leads our strategy practice. His background in B2B, love of international politics and and obsessive eye for detail help shape Undercurrent's approach to managing strategic work.
Josh Spear
Founding Partner, Chairman
Josh co-founded Undercurrent with a vision for a new kind of consultancy. He continues to bring emerging forces and our teams together every day.
Lucy Blair
Operations Director
Lucy leads many aspects of Undercurrent's operations, including finance and human resources. She tunes its many moving parts in search of ever greater efficiency and harmony.
Mike Arauz
Executive Strategy Director
Mike co-leads Undercurrent's strategy practice. As Undercurrent's longest tenured employee, his background in brand strategy and consumer research, combined with his experience designing digital experiences that users actually use, has helped to define our process and product.
Rob Schuham
Founding Partner
Rob co-founded Undercurrent with a passion for what's next. He brings insight and energy to Undercurrent as well as his other efforts, AMG and Fearless.
Our beliefs
WE'RE A CASE STUDY IN ADAPTIVITY.
By promoting variation, survivable risk, and selection, we're actively improving the way our own organization works.
Strategy is a contact sport.
Ambitious ideas and plans must be tested and evolved to realize their full impact.
Embrace complexity.
The world's most interesting systems are often the most complex. We dive head first into these systems, the thornier the better.
THE FUTURE IS NOT EVENLY DISTRIBUTED.
Running with startups, creative technologists, and digital artists of every shape and size helps us explore what dreams may come.
TEAM BUILDING REQUIRES ALCHEMY.
Everyone works with everyone, and no one is limited to just one project.
SLOWING DOWN HELPS US KEEP UP.
We use 20% of our time to keep up to speed and invent new ways to bring digital insights to life.
IF YOU SHOW UP, SPEAK UP.
Everyone, from the new guy to the partners, is expected to give their honest informed opinion. Always.
DETAILS MATTER.
Obscene attention to detail is an affliction we all share and respect.
COME TOGETHER.
Every four months we take two days to reflect, regroup, and focus on the future. We call it Undercurrent University.
