Leadership

While Undercurrent relies on the talent and vision of each of our employees, we trust our collective well-being to a management team dedicated to advancing the craft of digital strategy.

Aaron Dignan

Founding Partner, CEO
Aaron manages the day-to-day operation of Undercurrent. His relentless enthusiasm for building a culture of overachievers sets the tone for our team.

Clay Parker Jones

Executive Strategy Director
Clay co-leads our strategy practice. His background in B2B, love of international politics and obsessive eye for detail help shape Undercurrent's approach to managing strategic work.

Josh Spear

Founding Partner, Chairman
Josh co-founded Undercurrent with a vision for a new kind of consultancy. He continues to bring emerging forces and our teams together every day.

Lucy Blair

Experience Director
Lucy leads our Experience team, designing, inventing and coordinating experiences that improve the way we live and do our work.

Mike Arauz

Executive Strategy Director
Mike co-leads Undercurrent's strategy practice. As Undercurrent's longest tenured employee, his background in brand strategy and consumer research, combined with his experience designing digital experiences that users actually use, has helped to define our process and product.

Rob Schuham

Founding Partner
Rob co-founded Undercurrent with a passion for what's next. He brings insight and energy to Undercurrent as well as his other efforts, AMG and Fearless.

Our beliefs

WE'RE A CASE STUDY IN ADAPTIVITY.

By promoting variation, survivable risk, and selection, we're actively improving the way our own organization works.

Strategy is a contact sport.

Ambitious ideas and plans must be tested and evolved to realize their full impact.

Embrace complexity.

The world's most interesting systems are often the most complex. We dive head first into these systems, the thornier the better.

TEAM BUILDING REQUIRES ALCHEMY.

Everyone works with everyone, and no one is limited to just one project.

SLOWING DOWN HELPS US KEEP UP.

We use 20% of our time to keep up to speed and invent new ways to bring digital insights to life.

IF YOU SHOW UP, SPEAK UP.

Everyone, from the new guy to the partners, is expected to give their honest informed opinion. Always.

DETAILS MATTER.

Obscene attention to detail is an affliction we all share and respect.

COME TOGETHER.

Every four months we take two days to reflect, regroup, and focus on the future. We call it Undercurrent University.

Our culture

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