By promoting variation, survivable risk, and selection, we're actively improving the way our own organization works.
Ambitious ideas and plans must be tested and evolved to realize their full impact.
The world's most interesting systems are often the most complex. We dive head first into these systems, the thornier the better.
Everyone works with everyone, and no one is limited to just one project.
We use 20% of our time to keep up to speed and invent new ways to bring digital insights to life.
Everyone, from the new guy to the partners, is expected to give their honest informed opinion. Always.
Obscene attention to detail is an affliction we all share and respect.
Every four months we take two days to reflect, regroup, and focus on the future. We call it Undercurrent University.