Breaking

On Our Minds

• The Sound of Young America: Merlin Mann, The Bros. Chaps & Jeff Olsen of adultswim.com on Online Branding: The Sound of Young America
• Why Advertising Is Failing On The Internet - TechCrunch
• Made By Many » Blog Archive » Do you trust ’social media experts’?
• Twitterers Worldwide Gather for Twestival
• The Death Of “Web 2.0″
• Are the Creators of Twitter Living in the Last Dreamworld on Earth? -- New York Magazine
• Twitter starts to talk up the charging companies plan
• New Symbol of Elite Access - E-Mail to the Chief - NYTimes.com
• TED Interview: Seth Godin Says People, Not Ads, Build Social Networks
• Social Media Week NYC
• Only 16% Of Companies Monitor Online Sentiment About Their Brands

Undercurrent Gossip

• juliaroy says The first poster advertisement that responds to people looking at it: http://bit.ly/7JBXJ (h/t @BBHLabs) about 3 hours ago

• robschuham says is in NY and DIGGING the super tight, new Undercurrent offices. about 2009/07/01

• jordanberkowitz says @jakehimself That chemical that makes the water turn colors when people pee in the pool. about 10 hours ago

• joshspear says Susssssssssssssssshi with @gretaeagan about 32 mins ago

• mikearauz says Gimme Coffee is awesome. Thx for saying hi, Jenny and @Mike_White. about 6 hours ago

• exitcreative says buzzfeed's photo editor lets you make your own image macros. let the memes begin! http://bit.ly/7zRm9 about 7 hours ago

• paigecalvert says 9/17 = most anticipated Thursday of 2009. Season 6 premiere of The Office. Season 5 premiere of It's Always Sunny in Philadelphia. about 5 hours ago

• tabone says RT @mikearauz - awesome: http://doublefeaturefinder.com (h/t @charlietodd) about 13 hours ago

• fortheartofit says getting nervous about 11 hours ago

• bud_caddell says the home of all WTF. http://explainthisimage.com/ about 1 hour ago

• anavisan says @Stwo Thank you!!! Will def do that about 2009/06/30

• aarondignan says Show me something you buy once a month for life, and color me interested. about 20 hours ago

• lucyblair says @yiannig http://www.dontevenreply.com/index.php about 2009/06/23

Industry News

• Social Media's Promise for Public Health

  Participation Powers Prevention is the theme of the National Conference on Health Communication, Mar...

• The government is the new Google

  a href="http://www.buzzmachine.com/">Jeff Jarvis led a discussion at PDF among 1,000 people about...

• The Odds of a YouTube Breakout

  Over at Slate ...

• PDF: The takeway

  PDF was an unusually rich conference. Great folks there and an especially good year to be talking ab...

• Bubble bursting photos

  These photos of bubbles bursting may be old (or not), but I just stumbled across them, and they're p...

• Crowd-sourcing photos

  Steve Myers at Poynter has a good story about NPR's crowd-sourcing Dollar Politics project. One elem...

• Why Old People Think Young People are Spoiled

  There is a great series of posts over at ...

• Linkpile

  America’s Most Endangered Malls: Via Infrastructurist. Earlier Consumed on dead retail reuse h...

• [pdf09] Has the Net helped journalism?

  NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing art...

We're Hiring

Undercurrent is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were born digital. We develop strategies for deeper and more lasting relationships in the digital space, explore new measurement models for these emerging environments, and imagine the future of digital and mobile communication.   

Also, be sure to check out our blog where we preach what we practice.

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